| GIANT TACKS SHOWER CAPITAL ONE SPOT |  |   | | | CHICAGO - Filmworkers Club (www.filmworkers.com), here, created visual effects for a new Capital One Bank spot in which New York City is showered with giant push pins, all in an effort to highlight its many nearby branch locations.
| | (6/2/2008) | | |  WATCH THE VIDEO
The spot was conceived by Atlanta agency BBDO and centers on two men in a Manhattan restaurant who use mapping software to locate the nearest Capital One Bank branch. As electronic push pins appear on their laptop, real pins, enormous in size, come from the sky and land in the streets outside several bank branches. The last pin lands in the ground just outside the restaurant, marking a location just across the street.
Filmworkers Club's visual effects team was led by creative director/lead compositor Rob Churchill. The giant pins were created as CG elements and were integrated into the background scenes. The team added numerous subtle touches to make the effects look real, including the addition CG elements representing bursting concrete, shadows and reflections of the falling pins. In one instance, a stream of water from a broken water main was applied to the scene. And shaking cars were also added as foreground elements.
Backgrounds were shot with a static camera, and the entire scene viewed through the restaurant window was added in post. A graphic that appears near the end of the spot, where the camera pulls out to show a satellite image of New York, was created by Filmworkers Club's affiliate design studio, Lift Motion Design. Filmworkers Club also produced an alternate version of the spot, set in New Orleans.
Tool of North America produced the spot and PS260's Dustin Stephens edited it. Rick Thompson served as Inferno artist for Filmworkers Club and Jen Gajos acted as Flame artist. Charlie Peterson and Matt Daly were CG artists on the project. Music was provided by NYC's Tonefarmer.
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