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Post Blog » 2008 » September » IBC 2008
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IBC 2008

It's an hour and a half into IBC 2008 and I am already a bit queasy. It's got nothing to do with the tone of the show at all but has everything to do with a demo I got over at the Iridas booth.

Iridas's Patrick Palmer was emphasizing the importance in lining up the left and right eye (something that becomes easier with their FrameCycler product) and showing me what can happen when it's done wrong... and what can  happen is the feeling of just getting off the spinning tea cup ride at the local amusement park. Their product makes lining up the eyes much easier - but I wouldn't want to be the stereotogher in charge of doing it - I would need to eat Dramine like tick tacks.

But this is the concern with stereo 3D; it  has to be done right or it will turn people off. And thankfully companies like Iridas are building tools that ensure this doesn't happen. If you are here at the show, visit their booth and check out the gorgeous Coca-Cola piece. There is a fast pan in there, but for the most part it's just beautiful.

Posted By Randi Altman on September 12, 2008 12:00 am | Permalink 
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