Red Day in LA at Red Studios

Posted By Barry Goch on March 08, 2010 12:00 am | Permalink
Hello Post Readers!

It's been a while since my last written blog so I'm long over due for a little tickling the keyboard of my trusty MacBook. I hope you all enjoyed my last video blog of Lucas Wilson, director of business development at Assimilate, who showing off a very cool new on-set tool that allows for playback of 3D Red footage in realtime off a FireWire 800 drive. Amazing! I first saw this new rig at the Red day in LA the week before, but I was so caught up in the event that I had to circle back to check it out.

Today's blog is inspired by a posting ( I just read in the Harvard Business Review on visionaries.

When I was watching Jim Jannard personally present his company's vision on stage it was inspiring. Not in any phony marketing speak kind of way, but here was the man who started this revolution speaking directly to me. What's more, after his presentation, the attendees had time to explore a few of their key partner's booths, like Assimilate, before Jannard personally led an open floor question and answer session.

To me, this was the most amazing part of the whole day. When was the last time the head of any company sat on the edge of the stage and took hard-hitting questions from end users? Even more important to me was how he answered the questions: straight-forward, honest, and admitting past mistakes. These missteps are part of the natural product development cycle. The cool thing is not to hide from them and talk around them, but rather to own up to them and move forward with a better product. And that is exactly what Red does.

In my opinion, Red Digital Cinema has done more in the past three years to move the ball forward into the digital age than any other digital cinema camera company. This time of year being awards season, I have no doubt that in the near future Jannard will be taking home his own Oscar for his contribution to filmmaking.