Lost At NAB + Impressive Blackmagic Camera

Posted By Andrew Kobliska on April 18, 2012 12:56 pm | Permalink

By Andrew Kobliska

As many of you no-doubt know, the 2012 NAB Exhibit Floor is massive and simply overwhelming. After carefully scripting my route of attack the night before, I still found myself lost and disoriented early in the day during my initial recon mission. I'm usually pretty good with directions (just ask my wife), but this space is spread out over two floors in several adjoining exhibit buildings ... And did I mention it's massive?

I did happen upon the Blackmagic booth early in the day and noticed the massive crowd gathering around a plexiglass glass shrouded piece of equipment.  I couldn't get close enough to see what was inside, and I hate navigating crowds, so I asked a guy exiting from the area what the fuss was all about and he said Blackmagic has come out with a 2K camera for under $3000 bucks, and it looks F'ing nice."

I thought to myself: "Blackmagic has a camera? They make telecine software?" I had to see for myself. I fought the crowd for a few minutes and soon got a close-up view of the goods and was surprised to see not only a camera, but an amazing piece of technology!

I wonder if this announcement was as big of a surprise for Canon, Sony, Red and ARRI as it was for me? They can't be happy.

I'm pretty sure our creative team at BIGSMACK will be. No doubt we'll be taking it for a test drive in July when it becomes available. Check out the impressive specs: http://www.blackmagic-design.com/products/blackmagiccinemacamera/