As Stefon from SNL can attest, day two at Promax was all about the hottest session the conference had to offer, Videophonic (in which Roger was a participant/ panelist). Videophonic brought together 8 studios, doing some of the most compelling work in the biz, in order to create videos for songs that were hits pre- MTV and that don't already have videos. Studios included:
• Big Machine
Everyone brought their A-game and each piece was uniquely beautiful. The response was overwhelmingly positive.
The session was followed up by a lavish party on a nearby rooftop lounge where people who where not able to get a seat in the session were able to view the videos and celebrate with the design companies and their teams.