PromaxBDA: "The Art of Title Design"

Posted By Danixa Diaz on June 18, 2012 06:37 am | Permalink
I was very proud to introduce "The Art of Title Design" session... composed by some of the best title designers of our time and hosted by The Academy of Television Arts and Sciences.  Salon D was packed, people were sitting on the floor and standing against the walls... but you could have heard a pin drop, as everyone focused on the stories told! 

This session was moderated by two time EMMY winners and PromaxBDA Gold Recipients, Ellen and Lynda Kahn. It was a rare opportunity to see and hear from such an elite group of creators... Each one of them spoke about process, experiences and delighted us with each title... 

First Rob Feng, from Elastic, presented last year's EMMY winner for outstanding title design:  "Game of Thrones." The title's research and preparation, was as intricate as the actual animation. 

Then Imaginary Forces' Director, Michelle Dougherty, took us through a beautiful journey through Mid Century Miami with "Magic City," all under water. 

Followed by Michael Riley, Creative Director of Shine, who reminded us of the melt-down our country suffered only a few years ago, with his title for "Too Big To Fail." 

Then the acclaimed title designer Kyle Cooper from Prologue, who has been credited by many with revitalizing main title design as an art form, introduced us to his process and approach for the titles of Ryan Murphy's darkest, "American Horror Story." 

The session ended with a unique and inspiring title for "New Girl," by John Priday, CD and Veva Burns, Art Director, for Framework LA. 

The session felt short, there were five outstanding titles and six outstanding artists and there was not enough time for a proper Q&A. These are the types of sessions creatives crave for and I hope we keep bringing them back! 

Danixa Diaz is a partner/executive producer with LA-based collective International Artists. She can be reached at: