Attending IBC is always exciting from a cultural perspective. From the attendees who have travelled from all over the world, to Amsterdam's own unique culture and atmosphere, it's an opportunity to meet people and see things that I wouldn't encounter every day, even working in New York City.
On one level, IBC exhibitors display our industry's solutions, software, and hardware, in order to showcase their wares. But IBC exhibitors also give the attendees a glimpse into the future, offering a look at where both professional and consumer technologies are headed. I'm looking forward to yet another glimpse into the future at this year's IBC, while also seeing how what I got a peek at last year has panned out.
IBC's catchphrase, "Leading the Electronic Media and Entertainment Industry,' is something that I feel rings true, and I look forward to seeing what the technological leaders in our field will be showcasing this year.
Robert Keske is the CTO at Nice Shoes in NYC. The studio is a full service, artist-driven design, animation, visual effects and color grading facility specializing in high-end commercials, web content, film, TV and music videos.