Sony's BVM-X300 colors our world

Posted By Michael Cioni

Light Iron is a post production company with an extreme focus on maximizing image fidelity. We rely heavily on technology to increase filmmakers' creative control over their projects. The newest arrow in our quiver for hitting that target is Sony's ... Continue reading "Sony's BVM-X300 colors our world" »

December 21, 2015 | Permalink | Comments(0)

Nvidia brings advanced rendering to the people

Posted By Phillip Miller

Nvidia Iray, our physically based rendering technology, can be found in many of the most popular design software applications. Now, for the first time, we're offering it direct to the designers, artists, architects and others who rely on physically ... Continue reading "Nvidia brings advanced rendering to the people" »

December 1, 2015 | Permalink | Comments(0)

Nvidia offers desktop-class performance, without the desktop

Posted By Sandeep Gupte

If you're a designer, artist, architect or engineer, inspiration can strike anywhere. And when that happens, you need easy access to the right tools to capture your ideas. To accomplish your best work, wherever you may be, nothing provides the ... Continue reading "Nvidia offers desktop-class performance, without the desktop" »

October 8, 2015 | Permalink

Storage on the fly

Posted By Tom Coughlin

Storing content in the cloud opens up new capabilities and can be addictive. Many media workflows include the use of cloud-based rendering and of course Internet-based content distribution requires that the content be in a connected data center, ... Continue reading "Storage on the fly" »

October 8, 2015 | Permalink | Comments(0)

A look inside Canon Expo 2015

Posted By Marc Loftus

NEW YORK - Post had a chance to go inside Canon Expo 2015 New York (www.expo.usa.canon.com) before it officially opened on Thursday morning. The invite-only event takes place every five years and is set up at the Jacob K. Javits Center for two days ... Continue reading "A look inside Canon Expo 2015" »

September 10, 2015 | Permalink

SIGGRAPH 2015: Day 4 - A Peanut & an Ant walk into a bar

Posted By David Blumenfeld

As quickly as it all began, another SIGGRAPH has come and gone. Overall, this year's show had some really interesting talks and presentations. Similar to the last time I attended, the visual effects in all the films that were presented looked ... Continue reading "SIGGRAPH 2015: Day 4 - A Peanut & an Ant walk into a bar" »

August 17, 2015 | Permalink

SIGGRAPH 2015: Day 3 - From Domes to Dinosaurs

Posted By David Blumenfeld

Today was an interesting day for some different reasons than the past two. I attended four talks, one of which was about a topic I knew very little about, and three others for movies I have not yet seen. I figured this would be a good opportunity to ... Continue reading "SIGGRAPH 2015: Day 3 - From Domes to Dinosaurs" »

August 13, 2015 | Permalink | Comments(0)

SIGGRAPH 2015: Day 2 - Microbots, Mountains & Membranes

Posted By David Blumenfeld

Today was hands down the best day I've ever had at SIGGRAPH in my many years of attending, and I thought I would reflect on something for a moment that anyone working in this industry should consider. As I'm sitting here in my living room at midnight ... Continue reading "SIGGRAPH 2015: Day 2 - Microbots, Mountains & Membranes" »

August 12, 2015 | Permalink | Comments(0)

SIGGRAPH 2015: Day 1 - VR, keynote, parallax mapping & chance meetings

Posted By David Blumenfeld

Hello SIGGRAPH friends! After skipping a year, I'm back again at the show, ready to dive into the latest and greatest that's taken place in our industry. As everyone already knows, this year's big topic has been the resurgence, or "second ... Continue reading "SIGGRAPH 2015: Day 1 - VR, keynote, parallax mapping & chance meetings" »

August 11, 2015 | Permalink | Comments(0)

Previs: Edit 1 takes assets beyond the test stage

Posted By Michael Zimbard

In the world of test commercials, all components of a job were once considered "disposable." Today, with agencies and brands focused on smarter and more creative ways of working, companies like Edit 1, traditionally known for our animatic/previs ... Continue reading "Previs: Edit 1 takes assets beyond the test stage" »

July 6, 2015 | Permalink | Comments(0)

Augmented World Expo's 'Authoring Reality' panel

Posted By Scott Singer

By Scott Singer Panel: "Authoring Reality" Andrew Melchior, Creative Director at "Third Space Agency" gave a great overview of the challenges involved in the making of Bjork's VR pieces for the Museum of Modern Art. The results are a truly ... Continue reading "Augmented World Expo's 'Authoring Reality' panel" »

June 15, 2015 | Permalink | Comments(0)

The amazingly rapid growth of shared storage

Posted By Corky Seeber

By Corky Seeber CEO Small Tree www.small-tree.com Walking around the South Hall lower level of the Las Vegas Convention Center during NAB this year, it was startling to see the growth in the number of shared storage companies supporting the post ... Continue reading "The amazingly rapid growth of shared storage" »

June 12, 2015 | Permalink | Comments(0)

First Look: Filmmaker Kirsten Johnson reflects on using Sony's FS7

Posted By Kirsten Johnson

The story of how I became a cinematographer surprises even me. Although I've always loved watching films, I had no idea one could make a career out of being a cameraperson and I never imagined that cameras would create such extraordinary ways to ... Continue reading "First Look: Filmmaker Kirsten Johnson reflects on using Sony's FS7" »

June 9, 2015 | Permalink | Comments(0)

The buzzzzzzzzz at NAB 2015

Posted By M.J. Foley

Ask anyone (all 103,042 of them) who attended the 2015 NAB Show and most will tell you that they walked away with this strange buzzing sound in their ears. What they were hearing was the sound of exhibitors showing almost every configuration of drone ... Continue reading "The buzzzzzzzzz at NAB 2015" »

May 1, 2015 | Permalink | Comments(0)

Post production storage - in a flash!

Posted By Tom Coughlin

Faster data rate requirements in the post production environment are driving the use of flash memory. Although the cost of flash memory has made this adoption slower than it might have been in previous years, the 2015 NAB show demonstrated increasing ... Continue reading "Post production storage - in a flash!" »

April 30, 2015 | Permalink | Comments(0)

Graphics Monster: Nvidia's Quadro M6000

Posted By Sandeep Gupte

The Nvidia Quadro M6000 is professional graphics in beast mode. It provides everything you need in one powerful card. 12GB of GPU memory. 7.0 teraflops of peak single-precision performance. Support for up to four 4K displays. And the incredible power ... Continue reading "Graphics Monster: Nvidia's Quadro M6000" »

April 10, 2015 | Permalink | Comments(0)

Editors' Lounge panel eyes NAB 2015

Posted By

BURBANK, CA - AlphaDogs Post celebrated the 12th Annual Pre-NAB Editors' Lounge with a panel discussion on the latest trends in post production and what to expect at this year's NAB in Las Vegas. Topics ranged from editing systems to High Dynamic ... Continue reading "Editors' Lounge panel eyes NAB 2015" »

April 9, 2015 | Permalink

Nvidia's Iray technology could see previs & VFX use

Posted By Marc Loftus

SAN JOSE, CA - Nvidia (www.nvidia.com) is helping to bring physically-based rendering to the whole design community with its new Iray technology, which photo-realistically simulates the physical behavior of light and materials. While Iray is ... Continue reading "Nvidia's Iray technology could see previs & VFX use" »

March 30, 2015 | Permalink

Real or Rendered? Nvidia brings interactive, physically-based rendering to the mainstream

Posted By Greg Estes

Is it real or is it rendered? We've been teasing our social media followers for months now by posting stunning images and asking them if they can tell the difference between our computer-generated images and real ones. Iray/Maxon Cinema 4D Real or ... Continue reading "Real or Rendered? Nvidia brings interactive, physically-based rendering to the mainstream" »

March 19, 2015 | Permalink

VFX: And the Oscar goes to...

Posted By Marc Loftus

This year's visual effects category is as competitive as ever. Just look at the films that didn't get an Oscar nomination - Edge of Tomorrow, Noah, Godzilla, Maleficent, Transformers: Age of Extinction, The Hobbit: The Battle of the Five Armies - and ... Continue reading "VFX: And the Oscar goes to..." »

February 18, 2015 | Permalink | Comments(0)

Sundance: Mingling with talent

Posted By ozan

Ozan is the business development manager at the award winning post production boutique Piranha (www.piranhanyc.com). He is responsible for facilitating the diverse mix of Indy film, advertising, architectural and corporate clients that expect top ... Continue reading "Sundance: Mingling with talent" »

February 5, 2015 | Permalink

Sundance: New Frontier exhibit

Posted By Ozan

Ozan is the business development manager at the award winning post production boutique Piranha (www.piranhanyc.com). He is responsible for facilitating the diverse mix of Indy film, advertising, architectural and corporate clients that expect top ... Continue reading "Sundance: New Frontier exhibit" »

February 5, 2015 | Permalink

Sundance: The Film Lounge

Posted By Ozan

Ozan is the business development manager at the award winning post production boutique Piranha (www.piranhanyc.com). He is responsible for facilitating the diverse mix of Indy film, advertising, architectural and corporate clients that expect top ... Continue reading "Sundance: The Film Lounge" »

February 5, 2015 | Permalink

Sundance: An attendee's schedule

Posted By Ozan

Ozan is the business development manager at the award winning post production boutique Piranha (www.piranhanyc.com). He is responsible for facilitating the diverse mix of Indy film, advertising, architectural and corporate clients that expect top ... Continue reading "Sundance: An attendee's schedule" »

February 5, 2015 | Permalink

Sundance 2015: An attendee's perspective

Posted By Ozan

Ozan is the business development manager at the award winning post production boutique Piranha (www.piranhanyc.com). He is responsible for facilitating the diverse mix of Indy film, advertising, architectural and corporate clients that expect top ... Continue reading "Sundance 2015: An attendee's perspective" »

February 5, 2015 | Permalink | Comments(0)