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BEST BUY RUNNING HD PROMOS IN RETAIL LOCATIONS

December 4, 2002
BEST BUY RUNNING HD PROMOS IN RETAIL LOCATIONS

MINNEAPOLIS, MN - Hi-Wire recently completed effects work on two high definition in-store promos for consumer electronics retailer Best Buy. The two videos were conceived and produced by Yellow Tag Productions and promote Virgin Mobile's phones, which are available at Best Buy stores.

Actors were shot against white and blue screens at 30p, and were then composited with the bright motion backgrounds. Hi-Wire's Cassie Scroggins served as Discreet Inferno artist on the two videos, with Tony Mills and Brian Wagner handling effects and online using a Discreet Fire system. Mills edited a holiday version while Dan Jagunich of Jagged Edge, also in Minneapolis, provided editorial services for the non-holiday video. The video presentations are shown on HD monitors throughtout retail locations.

Composer/sound designer Paul Hartwig of Hartwig Music created the projects' heavy metal, guitar-driven soundtrack.


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