LOS ANGELES - FilmCore recently provided editorial services for a new Callaway Golf spot that reinforces the club maker's position as a high-end manufacturer. Dailey and Associates in West Hollywood conceived the commercial which features golfer Charles Howell, III promoting Callaway's new Big Bertha II driver.

LA's Strom Magallon Entertainment produced the commercial, drawing on its extensive experience in the world of automotive spots. The :30 commercial was shot on a stage in Orlando, FL, and builds with excitement by slowly unveiling key components of the Big Bertha driver before finally unveiling the massive club. FilmCore editor David Cechel cut the spot. Visual effects were provided by Riot. Bill Curran served as executive producer for Strom Magallon.