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May 14, 2003

HONG KONG - Animation studio Stvdio Media ( produced the first in a potential series of animated commercials for coca-Cola's Slurpee Brainfreeze product in Singapore via M&C Saatchi.

The spot features Dr. Brainfreeze, the creator of the ice-cold Slurpee drink, who is so mad about the drink that after each brainfreeze he thaws his head just so he can take another sip. Each time he takes a drink, his head becomes encrusted in ice and various gadgets are employed to that him including a hairdryer and a blowtorch. The animation was created and composited using Animo and Adobe After Effects.