NEW YORK - Sideshow Creative (www.sideshowcreative.com) has signed senior producer Bennett Lieber. He will produce both commercial - editorial, graphics and visual effects - and broadcast design projects.
Before joining Sideshow, he was CG producer at Charlex collaborating on projects for M&Ms, Cingular and Allegra. He was previously at Rhino.FX as a Senior Producer where he oversaw CG and visual effects for commercials and broadcast productions. In 2003, Lieber served as Producer for Nick Digital Labs on "The Alan Brady Show," a 22-minute CG-animated pilot for TV Land.
A graduate of the State University of New York, Lieber held his first position at the now-defunct New York-based ad agency Ayer, Inc. During his seven years there, Lieber worked his way up the ranks to assistant producer and then to producer of TV production. From 1998-2000, Lieber was a freelance VFX and animation producer at R/GA contributing to high-profile campaigns for Kool-Aid, SNL & Clorox. Other freelance positions included VFX Producer at Cyclotron and at Blink.fx and its predecessor shop, Image Design. As producer at multimedia company Micro Interactive, Lieber was responsible for all major video production, graphics, music and sound design for software applications and CD-ROMs, and collaborated with clients such as IBM, MGM Interactive and Intel. As producer at multimedia company Micro Interactive, Lieber was responsible for all major video production, graphics, music and sound design for software applications and CD-ROMs, including "The Ultimate James Bond: An Interactive Dossier" for MGM Interactive. Lieber is also the founder and festival director of The Dancing Goat Short Film Festival. This three-day event featured 42 films and premiered in early October 2004 in South Orange, NJ.