While at The Jim Henson Company, Rivkin pioneered a business model with multiple revenue streams for creating video, TV and film labels while expanding the Henson and Muppet brands around the world. He led the Henson family to optimize its holdings by first selling the company to EM.TV & Merchandising AG for more than $1 billion in market value, and later helping the Henson family re-purchase certain intellectual property and character rights, later reselling them to The Walt Disney Company.

"Wild Brain is a well-capitalized, artist-driven company that has the potential to become one of the most important players in CG animation," says Rivkin. "I'm thrilled to have the chance to work with such an extraordinary group of people and I believe that Wild Brain will be a magnet for some of the most creative writers, directors and producers in the animation industry."