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AUDIOENGINE EXPANDS SERVICES, POSTS PEPSI SPOTS

March 10, 2005
AUDIOENGINE EXPANDS SERVICES, POSTS PEPSI SPOTS

NEW YORK - AudioEngine (www.audioengine.net), well known for its commercial mixing services, has expanded its offerings by providing sound design services through its Manhattan location, along with music production via its Phoenix, AZ, facility.

Composer Jason Camiolo will spearhead the studio's original music services, with sound design and music supervision being led by Tom Goldblatt in the New York office.

"This is a natural next step for AudioEngine, allowing us to provide quality service to our clients and deliver a complete package as appropriate," says AudioEngine GM Michael Porte.

The announcement follows AudioEngine's recent work on Pepsi ads starring Beyonce Knowles, Jennifer Lopez and David Beckham.

Tom Goldblatt collaborated closely with director Tarsem of @radical media and Pepsi's David Foulds to produce a soundtrack that merged multiple sources, including Goldblatt's sound design and music elements by Camiolo, vocal tracks by Lopez and Beyonce (produced by Glen Ballard), and music composition by Vince Lawrence at Slang Music Group. The result is a complex blending of styles that tells the story of two Samurai special agents (Beyonce and Lopez), the Pepsi bar overlord (Beckham) and a high-energy battle of strength of body, mind and spirit.

The project was edited by Russell Icke at The Whitehouse/London and produced by advertising agency BBDO Paris.

Goldblatt lead the AudioEngine team, which embarked on a month-long endeavor that included ground up sound design, creating a barrage of sound more often found in theatrical releases.

"We had a clean slate," says Goldblatt. "We had to create every sound you hear. The challenge for me was to create an environment from scratch using all the tools at my disposal - from Foley to effects layering to recording actors yelling screaming and grunting their way through the weapons, fights and falls."

AudioEngine's Camiolo created full underscores for the spots before Pepsi decided to use the Beyonce/Lopez version of the classic "Wild Thing" track to accent the fight scene. Goldblatt became the point man for the diverse music themes and composers, as he managed the seamless integration of the music tracks and sound design.

To view the spot go to: http://www.audioengine.net/pepsi.html.


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