Designer Jodelle Reed-Devaney will head B Creative as its creative director. Reed-Devaney has provided design services for clients that include Pittard Sullivan New York, Lee Hunt Associates/Razorfish, TZ, Pyburn and VH1. Her creative credits include graphics design work for the recently-launched Logo cable television network, the VH1 television series "Inside Out" and for the network's Rock and Roll Hall of Fame induction special.
Cathlyn Cantone joins the company as director of marketing and creative services. She returns to Broadway Video after managing business development for various broadcast design operations. Most recently she was a consultant with On-Air Strategies. Her business development experience includes executive roles with Click 3x and TZ. He past time at Broadway Video was spent handling business development, sales, design and creative services.
Reed-Devaney and Cantone are joined at the studio by executive producer Lisanne McDonald.
"B Creative is a unique pooling of top-notch creative talents that will provide all-inclusive design services," says Mark Yates, president of Broadway Video's video services group. "Jodelle is among the most exciting creative talents in this business. She brings energy, innovation and vision to her work. In Cathlyn we have an incredibly savvy design representative. She has strong industry contacts, a keen marketing sense and an unwavering commitment to superior client services. The B Creative teaming of Cathlyn, Jodelle and executive producer Lisanne McDonald will be a potent collaboration."