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COMPANY 3 ADDS DI THEATERS, EXPANDS STAFF

July 26, 2005
COMPANY 3 ADDS DI THEATERS, EXPANDS STAFF

Company 3's Holecek and Lee.

SANTA MONICA, CA - Company 3 is continuing to grow its digital intermediate and feature film services. The facility has constructed two new DI theaters at its Santa Monica location and has expanded its feature film staff with the appointment of Carrie Holecek as executive producer of its DI division and Jackie Lee as director of sales and marketing for feature film services.

Company 3 is seeing steady growth in its DI business. The studio recently completed the films "The Island," "Constantine," "The Amityville Horror," "House of Wax" and "The Cave." Upcoming titles include New Line Cinema?s "Domino" for director Tony Scott and Paramount's "The Weather Man" for director Gore Verbinski.

"By focusing on creativity and personalized service, we have taken a distinctly different approach to DI services than others in the field and it has paid off," explains Company 3 president, Stefan Sonnenfeld. "Demand for our services has developed faster than we anticipated, especially among directors and cinematographers who value quality and want to fully exploit DI's potential as a creative tool."

Company 3's project-based, creative approach to DI has been incorporated into the design of its new DI theaters. Key features of the identically-configured theaters include Kinoton FP30 ECII Studio Series electronic 35mm film projectors, Barco DP100 2K DLP digital projectors, da Vinci 2K Plus color correction systems and Quantel iQ nonlinear editing systems. The film and digital projectors are mounted on trolley systems to allow for perfect optical alignment and butterfly tests. The colorist's workstation is placed behind the viewing area so that directors and others attending a session have an unimpeded view of the projection screen.

Holecek and Lee bring considerable DI experience to their new roles at Company 3. Holecek formerly served as DI producer at Technicolor. She will oversee current production and other daily operations for the DI division, and will also assist Sonnenfeld in implementing long term strategic and growth plans.

Lee comes from Digital Pictures in Sydney, Australia, where she was executive producer for DI. She will oversee new business development and head the division's sales efforts.