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EDIT HOUSE LUCHA LIBRE EXPANDS TO NEW YORK, SOON MIAMI

Post Magazine
August 11, 2005
EDIT HOUSE LUCHA LIBRE EXPANDS TO NEW YORK, SOON MIAMI NEW YORK - Santa Monica-based edit house Lucha Libre (www.luchalibre.cc) has expanded to New York, and has plans to open up shop in Miami in the coming weeks. The facility is owned and operated by Hispanics, and caters specifically to the Hispanic market.

With the new location comes the addition of talent. Alex Neuman, Patricio Pena and Ezequiel Zarudiansky have all joined the company's roster. Editor Luis Lucau will be represented non-exclusively via the Miami office.

Additionally, Carolina Sosti will join the Miami office and Veronica Mikaelian has joined the Los Angeles location. Both will share producing responsibilities with executive producer/founder Natalia Berry.

"Our decision to expand into these markets was based on our observation that there is a growing need for exceptional bilingual editors who understand the subtle nuances of the Hispanic culture," explains Berry.

Alex Neuman (el sapukay) has combined a background in film and design with creative editorial. Prior to joining Lucha Libre, Neuman worked as a freelancer and at Mad River Post in Dallas, as well as at Riot in Santa Monica and at Hughes McDonald in London. He also worked with two post companies in Buenos Aires: Metrovision and Cinecolor.

Patricio Pena has edited hundreds of commercials for clients such as Repsol YPF, Peugeot, Unilever, Cook Queue, Budweiser and Direct TV. He also edited the Shakira DVD "Tour of the Mongoose."

Born in Buenos Aires, Ezequiel Zarudiansky has traveled to diverse cities, like Seoul and New York, cutting projects for clients in both the Hispanic and general market, with clients including Procter & Gamble, Unilever, ITT and Cocaine Tail, among others.

Lucha Libre's Neuman is currently completing a Verizon campaign with the multicultural NY agency Globalhue. Other recent projects edited by the studio include campaigns for Sears, Miller Lite, Budweiser, Honda, Walmart and Allstate.