September 23, 2005

FACTORY TOOLS ADDS POWER TO ADRENALINE AND XPRESS PRO NLE'S

The Mac-only product supports numerous features available only in Mac OS X Tiger. Factory Tools includes a collection of realtime plug-ins that are available directly in Avid NLEs. The suite includes 85 effects and more are available for download at the online Noise Industries Effect Market.

Factory Tools features tight integration with Mac OS X Tiger technologies such as Core Image, Quartz Composer and Spotlight. Its rendering pipeline is based on OpenGL for high performance and realtime support of all plug-ins.

Factory Floor, an effect management and authoring tool for the Avid AVX architecture, is included in the package, letting users create new AVX-compatible effects quickly, without the needs for programming or coding experience.

Factory Tools Basic is bundled with all retail versions of Avid Media Composer Adrenaline and Xpress Pro. The Basic version is available through Noise Industries for $499. A Professional version, with unlimited extensibility via additional effect libraries, is also available for $729.