NEW YORK - FlickerLab has completed visual effects work on a :30 spot for Ford, promoting the carmaker?s sporty-yet-affordable Fiesta. Apparition was conceived by Bassat Ogilvy in Madrid and is currently airing in Spain.
The spot has a has a dreamy/fantasy quality, with three young men stopping to admire the car and then being swept into a heavenly white landscape of beautiful women and brightly-colored Ford Fiestas. Featuring a Spanish voiceover, the spot describes Ford's Feista as being "designed for the future. Made to last."
FlickerLab founder Harold Moss says the spot came together very quickly - just three weeks from initial meetings and only nine days after his facility received elements from the 35mm shoot in Spain. Commercial production company Bus in Madrid handled the shoot, using FlickerLab's detailed 2D style frames for reference. Live action was shot against white screens, to avoid the potential of greenscreen spill into the white environment that was desired.
The facility's recently-acquired Discreet Flint system was used for lighting and compositing. Adobe After Effects was used as well.