Company principal Christopher Cardinal served as artist and designer on the project, which was handled entirely within the studio.

One :30 spot features photoreal cans that spin over an animated orange background. VO details the fitness beverage's benefits while a heavy guitar track adds to the energetic theme.

Working from client-provided artwork for the cans and a few key sales points, Harbor Post came up with the concept for the spots and then implemented it using Adobe After Effects and Apple's Final Cut Pro.

The commercials begin airing regionally this month and will go national later this year.