NEW YORK - Homestead Editorial (www.homesteadedit.com) is now providing commercial representation for editor Mark Nickelsburg. Nickelsburg has developed a reputation for specializing in personalities, characters and human storytelling, and will maintain the freelance client relationships he's developed outside of Homestead.

Prior to becoming a freelancer, Nickelsburg was at Post Factory from 2002 to 2004. His credits there included the "Muhammad Ali Tribute" for the Michael J. Fox Foundation and spots for Crest, Goodwill, Zyrtec and Enbrel. He also enjoyed a five-year tenure at Version2, where worked on commercials for MCI, Gatorade, Mercedes and GNC.

"People often come to me with projects that call for scripted dialogue, visual humanity or anything where a strong personality needs to come through," he notes.

In 2004, Nickelsburg edited four short documentaries that provided a behind-the-scenes look at the animators of the popular United Airlines commercials. More recently, he's contributed to campaigns for Coca-Cola, Verizon, Nabisco and Jello.