Shockey clogs up the Express lane with his stash of frozen dinners. Sapp tips a freezer to get to the last remaining meal. And Portis removes the speakers from a loaded Hummer, just to pack in more of his own Hungry Man dinners.

The spots were shot at a Houston store over the course of three nights using two 35mm cameras. They were edited at LaunchPad by editor/partner Jacob Eidsmoe on the facility's Media 100 system, and were finished at National, Boston by Autodesk Smoke editor Adam Payne.

Over 30 variations of the :30 and :15 second spots were cut by the time post had wrapped up. Audio was posted at Rumblestrip Audio, part of National Boston Video Center.