He spent 2003 at Chrome, shuttling between New York, London and Los Angeles, cutting campaigns for AM/PM via Ogilvy & Mather directed by Happy, ESPN via Ground Zero directed by ACNE, Newport Film Festival directed by Erich Joiner, The Sun via TBWA Chiat Day London directed by Michael Williams, and Master Cabbie via McLim Communications directed by Kranky. He also cut the fast-paced short film promoting Atari's "Driv3r" directed by Sean Mullins of RSA.

Prior to joining Chrome, Lofting spent several years assisting celebrated editor Sam Sneade in London, where he was exposed to big-name directors and clients, including Jonathan Glazer, Frank Budgen, Nike and Guinness. Also while in London, he broke onto the scene with a Preparation H spot "Cyclist," which was short-listed for a Cannes Lions Award, and the PSA "Landmines" for the Mine Advisory Group, which was nominated for a D&AD Award.