“We didn’t use professional talent,” Carr recalls, “all of the voiceovers were real people, so the spots are a bit raw and quirky. I think they catch people’s attention right away.”

In addition to mixing all 12 of the spots, Carr recorded voiceover for the Orphanage and Construction spots.

“We didn’t even have a script for the Construction spot,” he explains. “The woman went into one of our iso booths with a copywriter and he interviewed her for 30 minutes. We pulled some good quotes out of that and it worked well.”

Carr worked in One Union’s Studios 2 and 3, using the studio’s Digidesign’s Pro Tools systems to create the stereo mixes for television broadcast.