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ONE UNION MIXES 12 'SIMS 2' SPOTS FOR EA

December 7, 2005
ONE UNION MIXES 12 'SIMS 2' SPOTS FOR EA

“We didn’t use professional talent,” Carr recalls, “all of the voiceovers were real people, so the spots are a bit raw and quirky. I think they catch people’s attention right away.”

In addition to mixing all 12 of the spots, Carr recorded voiceover for the Orphanage and Construction spots.

“We didn’t even have a script for the Construction spot,” he explains. “The woman went into one of our iso booths with a copywriter and he interviewed her for 30 minutes. We pulled some good quotes out of that and it worked well.”

Carr worked in One Union’s Studios 2 and 3, using the studio’s Digidesign’s Pro Tools systems to create the stereo mixes for television broadcast.