Conceived by Publicis, one spot features three guys, whose car has become wedged beneath the rear end of a semi, arguing about their cell charges. In the end tag, T Mobile spokesperson Catherine Zeta-Jones encourages the boys to "come to T Mobile and talk whenever nationwide."

Combining sound design provided by music house Elias Associates with additional elements supplied by the spot's editor, Paul Norling of Filmcore, Dorf put together an audio portrait of the car's hair-raising ride.

The spot was directed by Phil Joanou of Villains and Company 3's Stefan Sonnenfeld was the colorist.