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PUSH CREATIVE SHOOTS 50 CENT FOR SPIKE TV PACKAGE

November 8, 2005
PUSH CREATIVE SHOOTS 50 CENT FOR SPIKE TV PACKAGE

The package of more than a dozen interstitials, promos and wraps, features rapper 50 Cent, who hosted the Ultimate Fighter 2 Marathon, which aired last weekend. The programming block was a marathon leading up to the final live championship bouts deciding the Ultimate Fighter Champions. Viewers also had a chance to get a sneak peek of 50 Cent’s new movie.

Push Creative Advertising’s Rudy Gaskins directed the two-camera shoot, which took place on October 30th at a Manhattan hotel. The Push production team used Panasonic SDX 900 cameras running in DVC Pro 50 24p mode. The hand-held 4x3 footage was cropped, giving it a 16x9 look that matched clips from the feature film, as well as the branded look being used for Ultimate Fighter 2.

Working with graphic elements provided by Spike TV, Push designer Steve Harper further developed the look for the package using a combination of Adobe After Effects 6.5, Photoshop CS and Illustrator 10 running on a Macintosh G5 workstation. Elements were then passed on to Blue Room, where Dave Gargani and Bobby Puzino cut the package using Mac-based Adrenaline systems.

The final package includes twelve :30 hosted interstitial wraps, two :30 promos, one :15 Up Next promo, and five :05 stings. Audio, captured via wireless microphones during the 60-minute shoot, was posted at Blue Room by Brian Aumueller and Conner Earl in the studio’s Digidesign Pro Tools|HD3 Accel suites.

Jennifer Savage was executive producer for Spike TV. Blue Room’s Chris Gargani served as post production supervisor.

PHOTO: Push Creative director Rudy Gaskins (in bullet-proof vest) took no chances for this Spike TV shoot with rapper 50 Cent.

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