After signing for the transaction, the boat grows from a toy into a real boat, suggesting that a purchase paid for with a Visa card could lead to a special surprise this holiday season.

Quiet Man used Softimage XSI, Adobe Photoshop and Autodesk Inferno to create the effects. The spot was produced by Radical Media and edited at Crew Cuts.

For more on Special Effects for Commercials check out Post's December issue - coming soon!