The Grass Valley brand is being applied to all activities of the division - including the Web site. The company's URL is shifting to www.grassvalley.com and all traffic to the former Web site will be automatically directed to the new site.

"The Grass Valley brand name has always enjoyed a reputation for unmatched quality and technical excellence among the world's media leaders," says Marc Valentin, president of the Grass Valley business within Thomson. "This shift is indicative of the commitment Thomson has to the business and the brand. As we continue serve our traditional markets and expand into new ones, the equity in the Grass Valley brand will continue to be a decisive advantage for Thomson."