WATCH THE VIDEO
Kid Tiger is a :60 spot with a home-movie quality that shows a five-year-old Tiger Woods playing the Old Course in St. Andrews, Scotland during the British Open. He hits one remarkable shot after another in front of the jubilant crowd, and celebrates his performance with joyous demonstrations as his mother and father look on. At the end, viewers see the full-grown Tiger enjoying his win.
Last July, A52’s co-VFX supervisors Tim Bird and Pat Murphy, along with producer April Killingsworth and a team of A52 artists, spent seven days transforming 20-year-old VHS home movies of Woods, recent NTSC footage from the British Open, stills of the St. Andrews Clubhouse, crowds and other live-action plates, into the finished spot.
"The agency's main concerns were about maintaining the emotion and the story's plausibility," says Bird. "In the end, the technical constraints we faced actually helped us convey those emotions and package the story in a powerful way."
The spot was edited by Portland's Joint Editorial. A52's team included VFX artists Alicia Aguilera, Eric Algren, Justin Blaustein, Craig "Xray" Halperin, Scott Johnson, Ben Looram and Ryan Yoshimoto.
The spot features the song "Ooh La La," performed by musical artist Faces. Final audio was mixed by Jeff Payne at Santa Monica's Eleven Sound.