The Incubator Unit is designed to help find, manage and grow
the new talent that ad agency, TV and film clients demand. Aardman's executive
producer and head of TV commercials Heather Wright is heading up the new unit and
says the studio’s connections with colleges and festivals helps it come across
Wright says The Incubator Unit actively promotes the new
talent in advertising agencies for four to six months by showing their work to
creatives and producers. The work is also visible on its Website. At the end of
six months they know enough about the reception of their work to decide if they
will be hired for a TV commercial project. During this period, they also get to
know them as individuals and discover what other talents and passions they
There are a handful of creatives currently involved in The
Brothers Greg & Myles Mcleod have created short films
and were often featured artists at animation festivals. They have a quirky 2D
style and have developed a unique photomontage technique.
Kealan O'Rourke is gifted in both live action and animation.
He is also a talented art director and his CGI animation design is inspired by
German Expressionism and the dramatic, highly-stylized design sensibility of Tim
Busty Kelp (a.k.a. Paul Smith) has directed animation for a
number of leading UK animation studios. He taught himself animation in a garden
shed with a 35mm movie camera and Plasticene clay. He is working on his first
major TV commercial project for Aardman.
Arthur Cox, which consists of Sarah Cox and Sally Arthur,
are both U.K.-based animators and directors. They specialize in highly
stylized, graphically-treated live action that mixes live action footage with
wide variety of 2D and 3D animation, design and graphic techniques.
Martin Rhys Davies has worked for Aardman as a freelance
stop-motion animator for a number of years, but now he has started directing,
mainly in music videos, where he combines treated live action and stop-motion
animation. He has also directed a stop-motion animated film, Ike, which features bizarre-looking toys that have been
cobbled together from bits and piece of other toys and who take on a life of