The spot is designed to highlight the Caliber's versatility and unique features such as its built-in drink cooler and removable cargo light.
Composer Pete Schmidt says the :30 track had to support the road trip theme and the idea that the friends were all having a good time together. Quirky elements, such as the child-like organ, were added to create a playful flair.
Larry Pecorella was creative director for Comma. The spot was produced by Anonymous Content and edited by Rich Smith at Mad Rover Post.