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COMMA SCORES 'ROAD TRIP' SPOT FOR DODGE

December 13, 2006
COMMA SCORES 'ROAD TRIP' SPOT FOR DODGE

The spot is designed to highlight the Caliber's versatility and unique features such as its built-in drink cooler and removable cargo light.

Composer Pete Schmidt says the :30 track had to support the road trip theme and the idea that the friends were all having a good time together. Quirky elements, such as the child-like organ, were added to create a playful flair.

Larry Pecorella was creative director for Comma. The spot was produced by Anonymous Content and edited by Rich Smith at Mad Rover Post.