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The studio created short-form content segment
that focus on a dozen inspirational kids from around the country, including a
girl who's won several skiing trophies, despite her dependence on a wheelchair,
and a boy who scaled Mt. Kilimanjaro.
Each spot features one child between the ages of eight and
11 explaining "their thing," be it the eight-year-old boxer "Bazooka Joe" or
11-year-old Luke who creates art using Duct Tape. The series are designed to
inspire kids to try new things and set goals for themselves.
The spots were shot in HD, at a rate of three per day, and were later edited in
Final Cut Pro.
Concrete Pictures' credits include director/creative
director Andy Hann, producer Laura Gillespie, DP Andrew Turman, editor Jeremy
Quayhackx, audio mixer John Avarese and graphics artists David Sparrgrove and