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CUT + RUN POSTS 'BEDROOM' SPOT FOR GIBSON
|December 5, 2006
WATCH THE VIDEO
Bedroom starts in the
room of a young rocker, who cranks out a heavy riff. A neighbor nearby hears
the thundering amplifier and adds his own acoustic lead. Other neighbors also
pick up on the informal jam session and contribute their own original guitar
licks, all the while annoying an elderly woman with their playing. Clearly
frustrated, she turns to her husband for support, only to find him with a lighter
in hand, looking for an encore.
The spot moves steadily from musician to musician, and the
Epiphone brand is modestly hinted with quick shots of guitar necks, pick guards
and background amps.
DDB New York conceived
the spot, which was produced by RSA/LA. Endless Noise provided original music.