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CUT + RUN POSTS 'BEDROOM' SPOT FOR GIBSON

December 5, 2006
CUT + RUN POSTS 'BEDROOM' SPOT FOR GIBSON

WATCH THE VIDEO

Bedroom starts in the room of a young rocker, who cranks out a heavy riff. A neighbor nearby hears the thundering amplifier and adds his own acoustic lead. Other neighbors also pick up on the informal jam session and contribute their own original guitar licks, all the while annoying an elderly woman with their playing. Clearly frustrated, she turns to her husband for support, only to find him with a lighter in hand, looking for an encore.

The spot moves steadily from musician to musician, and the Epiphone brand is modestly hinted with quick shots of guitar necks, pick guards and background amps.

DDB New York conceived the spot, which was produced by RSA/LA. Endless Noise provided original music.


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