Previously announced as DTS-HD, DTS-HD Master Audio has been selected as an option in the standards for the upcoming Blu-ray Disc and HD DVD media formats.

DTS’s 1080p HD demo includes clips from major Hollywood feature films, concert videos and music videos. The program’s soundtrack was produced by Illustrious UK, which combines the talents of Martyn Ware (The Human League, Heaven 17) and Vince Clarke (Erasure, Yaz).

DTS-HD Master Audio is also compatible with existing generation equipment and can deliver a significant increase in sound quality when consumers play the next generation discs and players through their current A/V equipment. DTS-HD Master Audio is an extension of Coherent Acoustics, which is the digital codec upon which all of DTS's audio technologies in the consumer electronics space are based, and was built to be highly flexible in anticipation of future requirements and applications.

DTS-HD Master Audio is expected to launch in a variety of the new high definition players and A/V receivers planned for introduction throughout 2006 from major manufacturers.