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November 6, 2006
EAR GOO SOUND DESIGNS MAZDA'S ANIMATED WEB FILM Ear Goo creative director Paul Goldman went with hyper realistic sounds, knowing they were going to play against the absurd visuals of a slot car race track world. 

"We strove for realism in every sound you hear," he notes, "from the Mazda engine to the explosions, tire screeches, screams, police radios. It all works perfectly against the film."

The :90 video was directed by Matthew Lenski of Go Films, New York and Hollywood, and was conceived by agency Sarkissian Mason, in New York City.

The Awesome Adventures of Wildchild begins with an overhead shot of a shipyard. As a traffic light turn green, Wildchild, a red MazdaSpeed3 bursts from a metal cargo tanker and runs amuck in the elaborately designed metropolitan slot car world.

"The perspective of the sound design is very detailed and serves to make the car a real character," says Goldman. "To make sure we liked how everything was sounding, we did rough mixes, posted them to our Website and watched it streaming to make sure the audio was working with the picture."

The Whitehouse in New York cut the short and Frameswork Studio provided visual effects.

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