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GLDL MUSIC BRINGS AFRICAN INFLUENCE TO NYC

August 24, 2006
GLDL MUSIC BRINGS AFRICAN INFLUENCE TO NYC

They also run a seven-person studio in Johannesburg that operates under the name PyramidRox/GLDL Music. Both pros have extensive credits as performing and studio musicians, and bring what they consider the most exciting aspect of music - live performance - to their compositions.

The 2,500-square-foot Manhattan studio will focus on original scores for TV commercials and film, as well as on music supervision, publishing and licensing. The team includes three full-time employees and three on-staff composers.

Lionel Loueke has joined the studio's roster of composers. From Benin, Loueke is a guitar virtuoso and has played with Sting's touring band, as well as with Herbie Hancock's band on tour and in the studio. He won a Grammy for his work on Charlie Haden's "Land of Song."

Wigg Vise is the studio's engineer. The author of Get Your Groove On: A Concise Guide To Modern Music Production, Vise is relied on for his strength in mixing.

GLDL's commercial clients include Pier One, Chevy, Nivea, Diet Coke, Smirnoff and Volkswagen. The studio has also worked with MTV, Disney, HBO and the BBC.

In addition, GLDL Music heads up the PyramidRox Music Development Initiative. The program is designed to help nurture emerging talent in Africa, providing skills-based training in music production and engineering. Its success has been mainly in South Africa, where competitions and awards stimulate the improvement of young, talented and disadvantaged musicians.