GTN ultimately plans to incorporate the system
into a complete Digital Intermediate workflow.
“HD and data-based post production is no longer exceptional, it is increasingly
standard practice for advertisers,” says GTN owner/CEO Doug Cheek. “This system
helps us to keep pace with our clients’ current and future requirements for
high quality repurposing of their content.”
The Spirit 2K facilitates the production of a 2K master, which can then be used
to create all of the deliverable elements required by advertisers, including
media for cinemas, broadcast and the Web.
“The quality is light years ahead of other telecines,” notes GTN colorist
Adolfo Martinelli. “It allows us to create a greater variety of looks. The
results are clearly evident even with standard definition media.”
Martinelli recently used the new Spirit 2K to post two recent campaigns: one
for the Jeep Compass launch by Global Hue, and another for J. Walter Thompson
and Ford featuring American Idol
winner Taylor Hicks.