As part of its expansion, the company has named Ian Dawson executive producer of the firm's commercial division. Recent spot work includes work on Gatorade Winning Formula, Lincoln's Landmarks, and Sony PlayStation's "God of War" campaign. On the feature front, the studio recently contributed toward X-Men: The Last Stand, Little Man and Poseidon.
The new location includes 12 Autodesk/Discreet Infernos connected to a 2K or 4K digital pipeline directly to projection. The entire Inferno department - plus every Flame, Smoke, Final Cut, and a handful of Maya stations - are on a digital keyboard/video switch, allowing the workstations to be routed to the edit bays, clients bays, and the DI screening rooms.
"The facility can be reconfigured at the click of a button," says Greg Strause, who is partnered in the company with his brother, Colin Strause. "An Inferno bay instantly turns into an editorial bay, and then becomes a finishing bay."
Two digital cinema screening rooms are equipped with 4K & 2K digital and 35mm Kineton projectors. The larger theatre can become a Final Cut or DI bay with a 22-foot screen for client viewing.
Lola VFX, which handled "age regression" work in the opening sequence of X-Men: The Last Stand, occupies its own wing of the new facility.