The spot was edited by Geordie
Anderson of Bluerock (www.bluerockny.com) and relied on effects
by Spontaneous (www.spon.com)
to achieve the final results.
Music pulsates as the camera
pulls back. What looks like a view from a high-rise office, pulls back to
reveal imagery on a widescreen monitor. Further pullbacks place live action
footage of everyday people's lives on a jumbo-sized screen in a major city and
on the face of a mobile phone. Voiceover states LG's business of producing
plasmas and LCDs that range from two inches to 102 inches, and everything in
The Spontaneous team coordinated
all of the camera moves during preproduction, collaborating with Gaddie in
order cut off potential problems. The company's director of VFX
Andy Milkas says artists made technical adjustments to reduce parallax effects
as the camera zooms back, as well as added and subtracted reflections on real
glass, added glass where there was none, and built the giant screen in CG.Offline editing was done on an
Avid system and the online was performed using a high definition Discreet
Inferno system, which handled tracking and compositing.
Graphics were created in Adobe
After Effects and CG elements, such as the big screen in the heart of the city,
were created using Softimage|XSI.Carola Boada assisted Anderson
on the edit. Fergus McCall at The Mill handed color correction. Music
production company Nylon, in Sydney, Australia, provided the soundtrack and Joe
O'Connell at Blast Digital in New York provided sound design.