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The studio cut :15 and :30 versions of the Head Game commercial, which stars New York Yankees shortstop Derek Jeter and the Boston Red Sox’s Josh Beckett.
In it, Jeter is thinking about what pitch Beckett with throw, vowing he will not get beat again. Inside Beckett’s head, he’s recounting their last meeting, knowing that Jeter won’t fall for the same pitch twice.
Glenn Martin directed the project and Mad.house’s Kathy Horne cut the spot. Design elements were provided by Mad.house’s Chieh Yen. John Grant of Mad.house’s Penthouse audio division handled the mix. Chris Davis finished the spot using Discreet Smoke.