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Mighty:Pictures provided full-service - including development, structuring,
pre-production, production, editorial, finishing, music and sound - for the
series, which stars Regena Thomashauer as Mama Gena, founder of the
School of Womanly Arts and Relationship Technologies. The show uses an
unscripted forum to provide relationship advice, with Mama Gena interacting
with a diverse mix of people.
"As VOD sets no pre-determined program length, the medium is liberating, but
because there are no set boundaries it's also precarious," notes Sadoff. "While
each show spotlights a particular aspect of pleasure, sexuality and
self-empowerment, we had to meet the challenge of keeping it provocative for
adults, while appropriate for children."
"We developed a format that sets up a real-life problem at
the beginning of each show with a cry for help from a individual seeking
guidance," adds Matyas. "Mama
Gena, drawing upon her vast expertise, enthusiastically takes on the challenge
of enlightening this person by showing them a path that leads to the resolution
of their issue, and helps them reach closure - with both serious and not so
Mighty:Pictures teamed with Mama Gena, as well as MagRack's VP programming Cyndy
Cecil and senior writer/producer Michelle Adler to develop 15 four- to
15-minute episodes from the 50-plus hours of footage director Stephanie Daniels
and DP Mark Smith shot throughout the Northeast.
Daniels spent a dozen days in production with Smith,
generating four to five hours of material for each show. Then came the critical
task of selecting the best scenes to illustrate each episode's story arc. Each
show needed to be freestanding and non-sequential, so that the episodes could
be broadcast in any order.
Charlie Sadoff headed up the extensive post phase of the series, which took
place over a three-month period. Mighty:Pictures' editors Aaron Ekroth and
Andrew Romero cut the shows on an Avid. The creative team also tapped Adobe
After Effects for title treatments and graphics.
Sound design for the series was created at the studio and mixer Brian Aumueller
of New York's Blue Room provided audio post services.