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MTM SOUND DESIGNS MILLER LITE'S 'MANLY' SITE

June 13, 2006
MTM SOUND DESIGNS MILLER LITE'S 'MANLY' SITE

The site is designed to resemble a high-tech, yet vintage machine. According to Williamson, a considerable amount of time was spent creating just the right sound design package to reflect the new-yet-old feel. Elements such as 1950s toggle switches and spaceship-esque pulses were manipulated and exported to meet the Flash programmer’s needs.

Particularly challenging was the task of designing the sound for the transitional gear-box that plays between many of the Web site selections.

“To achieve a non-menacing, yet still manly feel, we used everything from bicycle gears and robot servos to dresser drawers,” Williamson notes. “It never ceases to amaze me how well Foley sometimes works, and how it sometimes unexpectedly doesn't. For instance, the briefcase-style lock at the Web site's entrance portal features combination lock wheels for which we needed a sound effect for when you spin them. Of course, recording an actual combination lock seemed the perfect solution, but, no matter what microphone or EQ we used, it just didn't sound right. Ironically, the sound of the spinning of a revolver gun's cylinder provided just the base sound we were looking for. A little editing and EQ and voila! We had our briefcase lock”