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NEWSPEAK LAUNCHES, COMPLETES 'MEET OR DELETE' PACKAGE

August 15, 2006
NEWSPEAK LAUNCHES, COMPLETES 'MEET OR DELETE' PACKAGE

Montovano is a School of Visual Arts graduate, and remains an occasional substitute teacher for SVA's broadcast design class. Earlier in his career, he worked as a permanent freelancer at Showtime, where he assisted in the launch of ShoNext. While at Comedy Central, he worked on that channel's reality show spoofs. He later moved on, and began freelancing for numerous NYC-based design companies.

Before joining Newspeak, Prichea worked as an operations manager for an international Web development, creative, interactive marketing company, with clients that included Citibank and Pfizer. Prichea first started freelancing as a producer for Montovano in 2003.

For the mtvU project, Newspeak designed, created and produced the show package for the Meet or Delete series, which recently debuted on mtvU, mtvU Über at mtvU.com and mtvU Mobile. The show, developed in partnership with Hewlett Packard, follows college students as they size each other up and decide if they'd like to meet, based solely on the contents of their hard drives.  

Meet or Delete is the first MTV Networks' show to roll out internationally (Europe, Asia-Pacific, Latin America) and use virtually every MTV asset, including mtvU, mtvU.com, MTV, MTV.com MTV2, broadband channels mtvU Über and MTV Overdrive, MTV wireless, the MTV Store and the massive MTV high definition TV in Times Square.  

"Newspeak did a good job of listening to our needs and developing on-air graphics that immediately grab the viewer's attention, making him or her feel like they're diving into the deepest reaches of another's hard drive," says Rodger Belknap, senior design director at MTV Networks. "The graphics effectively integrate mtvU's look and feel with HP's global ad campaign. We were very pleased with the end result."


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