HSN's Cross Channel image
spots are a series of :30s that promote the holiday shopping season at HSN,
while the Fixed Friday Gifting
spots promote a full day of gift buying every Friday.
"HSN approached us to create a series of holiday spots and
two cross-channel holiday image spots," recalls creative director/founder Erik
Montovano. "Using the gift box, the ribbon and other graphics elements, we created
a series of fun and joyful spots."