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PERCEPTION HELPS SHOWTIME PROMOTE 'L WORD'

December 13, 2006
PERCEPTION HELPS SHOWTIME PROMOTE 'L WORD'
The spot is finished with a purple and blue haze, enticing viewers to tune in to the new season.

According to Perception's editorial director Brendan Werner, one of the biggest challenges in executing the project was getting all of the varied source elements to match each other. Imagery came from a collection of stills, as well as from HD and DV shoots.

The studio used Apple Final Cut Pro; Adobe After Effects, Photoshop and Illustrator; Maxon Cinema 4D; and Softimage|XSI to complete the project - all running on Macs.

Perception credits include: design director  Jeremy Lasky, effects director Danny Gonzalez, designer  Mara Smalley, designer/animator George Sepulveda and animator Ajit Menon.

The studio also created a :55 second version of the spot that plays on the electronic billboard at Macy's in Manhattan's Herald Square.