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SONY INVESTS IN MAXIMUM THROUGHPUT

November 13, 2006
SONY INVESTS IN MAXIMUM THROUGHPUT

At the National Association of Broadcasters show back in April, both companies conducted a successful digital workflow demonstration. Content acquired in Sony’s HDCAM SR 4:4:4 format was digitized by the Max-T Sledgehammer system directly from the HDCAM SR tapes and made available across a local area network.

“Maximum Throughput develops solutions that can be very complementary to our plans for developing a 4K digital workflow, from acquisition to display,” explains John Scarcella, president of Sony’s Broadcast and Business Solutions Company. “We realized the potential of these technologies and decided the time was right to create a strategic relationship.”

Giovanni Tagliamonti, Max-T’s CEO, adds, “We’re delighted that Sony decided to invest in Max-T. We feel that this is market validation of the highest order for our strategy, and we look forward to deepening our relationship over the coming months and years.”


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