Through its relationship with Google, Thought Equity will offer a selection of its high-caliber motion imagery content library through the online video marketplace. The relationship gives producers and editors access to Thought Equity’s film collection, one of the largest online libraries in the industry. Customers will have access to clips from Thought Equity’s suppliers such as HBO Archives, the NCAA and Sony Pictures Entertainment.
By expanding its distribution channel, Thought Equity hopes to provide film and advertising customers with creative options to support new mediums, such as broadband and wireless technology, Web/interactive outlets, video games, wireless phones, iPods, and LED displays in restaurants, bars and bus terminals. In addition to stock footage, Thought Equity will deliver footage highlights from the Arena Football League and golf tips from GolfTEC through Google Video, offering these companies new ways to extend their brands as well as monetize and distribute their content.
Ross Dabrow will now serve as vice president of sales, bringing with him more than 15 years experience in the motion imagery industry. He will oversee the company’s growing sales operations in addition to heading up the New York office.
Dabrow began his career at The Post Group and went on to hold leadership positions at several major production facilities. He spent seven years at Getty Images, where he led sales efforts for the North American territory and received the company’s “Sales Team of the Year” award for two consecutive years.