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The Mill Smoke artist Aidan Thomas made numerous refinements to the :60 spot, as well as handled the online edit. Cars were added and lights were added to the police car. He also enhanced the Levi's logo and stitching on the jeans, and varied the speed on different shots. News footage to match the narrative was composited on to the TV, as were reflections to make the screen seem more realistic.

Kirk Baxter at Rock Paper Scissors cut the spot.

The Mill also worked on Levi's Straight Walk spot with Thomas handling effects, via Smoke, and Jeff Robins performing the conform and clean up.

Agency BBH NY conceived the commercials.