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The Mill Smoke artist Aidan Thomas made numerous refinements
to the :60 spot, as well as handled the online edit. Cars were added and lights
were added to the police car. He also enhanced the Levi's logo and stitching on
the jeans, and varied the speed on different shots. News footage to match the
narrative was composited on to the TV, as were reflections to make the screen seem
Kirk Baxter at Rock Paper Scissors cut the spot.
The Mill also worked on Levi's Straight Walk spot with Thomas handling effects, via Smoke, and Jeff
Robins performing the conform and clean up.
Agency BBH NY conceived the commercials.