WATCH THE VIDEO
The studio provided HD color correction and online services
for the two :30 spots, which were directed by Garth Davis for
Anonymous Content/Exit Films and cut by Bill Chessman of Venice Beach
Both of the high definition spots use the tagline, "PSP
and Memory Stick Pro Duo — Share Yourself." Each commercial opens with a young man waking alone to
discover a note on the pillow reading, "Find me," and a Memory Stick
Duo. In Part 1, the first clue
that appears on the PSP screen is a still image of a shop window. The guy
locates the store but can't find the girl. An image of a billboard gives him
another idea, but when he arrives, he spots her boarding a bus, too late to
In Part 2, he resumes his quest. Video footage on the PSP reveals the girl singing in a
karaoke bar. He locates the bar
but doesn't' find her there. Another clue leads him to a club where artist Kenna
is performing. There, he finds the girl.
The Syndicate's VFX supervisor/Flame artist Les Umberger
performed screen composites, tracking digital stills and video clips and
compositing them onto the portable device. He also composited imagery onto the screens of onlookers
with PSPs, and did the pull-back and moving logo composite for the end-tag.
In addition, Umberger manipulated a number of shots,
replacing the sky, removing rooftop elements near a billboard, and adding a
title to a real billboard. Eddie Robison modeled the CG billboard, shaped like
a PSP, using NewTek Lightwave. Umberger the composited the billboard and the
video footage that plays on the giant widescreen.
Beau Leon color corrected the spots and Umberger conformed
them in Autodesk Flame.
A : 60 version combining parts 1 and 2 is slated for
broadcast and selected cinema release. Lime handled the final mixes.