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TVTROPOLIS: SPARK GIVES NEW NETWORK ENERGETIC LOOK

August 21, 2006
TVTROPOLIS: SPARK GIVES NEW NETWORK ENERGETIC LOOK

TVtropolis, as a concept, is a city of entertainment and excitement, where viewers can go to see their favorite programs from the late '80s and '90s, as well as current reality series featuring TV icons. The channel is marked by a trademark color bar logo and the tagline: "Hit TV lives here".

The network's iconic television hits and celebration of pop culture called for a branding initiative that was contemporary, spirited and comfortably familiar. Spark developed and created a comprehensive package consisting of the logo, IDs, bumpers, promo donuts, transitions, end-tags, sponsor billboards, backgrounds and snipes.

"With TVtropolis, we needed to carefully craft an entirely new image that was energetic and fun but also capitalized on the familiarity and existing connection viewers had with the network's programming," says Spark founder and designer Elaine Cantwell.

TVtropolis is home to series such as Seinfeld, Ellen and Beverly Hills 90210, as well as to the reality hits Celebrity Fit Club and My Fair Brady.